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cem simsek
Turkish Localization & Online Marketing Specialist

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Fatih Güner of sosyalmedya.co reports that US retail giant Walmart may be looking into acquiring Turkish e-tailer hepsiburada.com

walmart to acquire hepsiburada?

Internetretailer.com ranked the Doğan Online owned e-tailer 89th in its 2012 report listing Europe’s top 400 B2C e-tailers. According to the report hepsiburada.com boasted a $132+ million turnover and 32% growth rate.

Quoting industry rumors that Amazon (who acquired a minority stake in ciceksepeti.com in late 2012) too may have expressed interest in hepsiburada.com, Güner suggests that his sources reveal that Walmart could actually be at a stage where they’re conducting due diligence, reviewing hepsiburada.com’s financial statements.

Hepsiburada.com’s main rival in Turkey is of course Gittigidiyor.com who in turn was acquired by eBay in April 2011.

If such an acquisition should in fact materialize I guess the scene will be set for a battle of US e-commerce titans on Turkish e-soil.